Hey you!
Bet your wondering what's next on the Professional "I've got it ALL figured out" list. Grab a pen a paper and jot these helpful hints in how to continue to master your business. Whether you provide a service or offer a product. Knowing how to keep yourself current and progressively competitive is essential in today’s business climate. According to Merriam’s Dictionary online, Mastery means: skill or knowledge that makes one master of a subject. If you haven’t heard it before, professional have more price control and tend to have more clients because they “specialize” in a specific area. Today, we’re going to focus on how you can become a master or professional in your business or industry. The tips are easy to remember because I have created an acronym that will make it easier for reference ib the following future.
Make a list – Make a list of the products or services that you offer and pick the top three best selling products or services to work on. Are these your top sellers because of your marketing, skill, charisma or are you just as badass and they come to you because they know it too. Go deeper into you sales and marketing process and see how your sales are made. Do you have a great conversation. Are your current clients giving you word of mouth referrals, etc. Once you have identified that you are ready to go. Apply that same technique and style for your least popular service or product over the next two to three weeks with enthusiasm. It will be quite the challenge initially, as you are you to talking about and upselling the best of what you have to offer your customer base.
Add a reward – Since it will start off as a pretty daunting task focusing on your consumers least favorite purchase you definitely have to add an incentive for yourself when you do make a sale of schedule another appointment. Make your reward a shameless effort to Pat yourself on the back for doing your own dirty work. And no, it does not have to be professional or business related. The whole point in adding a reward is to stop and celebrate the wind you have as a business owner. Start today – Now here the hardest part. We all read great articles and attend stellar seminars on business topics. However, when we finish business seems to get in the way and then time becomes less and less noticeable and we have gain more knowledge and haven’t put it to work. So, start now for sure. It’s easier to start when the information is fresh on your brain. I would also encourage you to create a moto or morning affirmation you can say to your or play on your mobile advance to keep you focus and excited about the information and applying it to your situation.
Test the market – This is where the fun begins. Use this step to get out of your comfort zone and connect with your non traditional customers. Also, if you have a client that express an area they felt you could provide better service; take the time to implement their idea in a way that you see fits your business model. Also, if you have a product or service that you would like to try out this is a great time to place the order or add that line of service.
Evaluate progress – Now stop and take inventory on how you have increase you knowledge base and mastered the unpopular services and products on your line. Have any of them created the need for more. Have they matched the potential of any of your best sellers? Often times you’ll find that this is a great opportunity to add services that you hadn’t thought to. Focusing on your less favorable items of your product line five you an idea of other things that you can offer to the customer that would be interested in the services that are outside of your “norm.”
Revise or Reproduce – So here’s where your business kitchen makes all the difference in the world. You can look at the pros and cons of the new level of business Mastery that you have attained through implementing these tips in your marketing and sales strategy by creating your own cookie cut system on how to approach, upsell and increase the products or services that you used to keep on the back burner if your professional oven.
Y is for Yes U CAN!
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