So, what's going on with the consistent email marketing scams, accept cookie request, social media click ads and almost instant charges to your credit card on file for boosting your post or having it listed as a sponsored as. The artwork is the bottom line.
There were several times that Facebook would offer me the opportunity to boost one of my posts and I declined. However, according to hubspot, "Fans receive content updates from the Page on their News Feed, while the business is able to raise brand awareness, deploy and track advertising, collect detailed audience insights, and chat with users who seek customer service." So whether I paid to have my ad boosted or not I would definitely get views and could schedule my posting updates to reach more people. As well as join some groups that would be in alignment with my target market and get publicity that way.
In addition, Forbes had an article that states, "The Logo Company studied the colors of the logos of a handful of companies and the feelings they represent. Red, they said, is exciting, bold and youthful. Orange is friendly, cheerful and confident. Yellow brings optimism, clarity and warmth. Green represents peace, health and growth. Blue evokes trust, dependability and strength. Purple is creative, imaginative and wise. And black and white is balanced, neutral and calm." Because people are at home or still on lockdown doesn't necessarily mean that they have additional time to research and compare the difference between you and your competitor. So, find colors and photos that directly align with your target audience. When picking templates be sure to keep some continuity when choosing your web design content and marketing materials.
The most efficient means of digital marketing across platforms is social media ads. Seeing as though you can sign into Instagram with Facebook they also give you the option to post on both platforms when you have an ad or announcement. Also, both platforms have an option to post to both of them when you have an ad or announcement. Also, both platforms have an option to create ads with ready made templates to reduce your time and money spent on marketing. It seems like a great idea to add things like this into the budget and create a survey for the respondents to give you feedback on what is more appealing.
Finally, join one of the following to stay abreast of the marketing materials, codes and software that is doing well in your industry: Forbes, Entrepreneur or Adweek. Salon, a lot of government sectors using virtual call and response software to interview, assess, assign and maintain their client caseloads. Seems like an innovative idea to offer something comparable in the private and non profit sector for service.
References:
https://www.forbes.com/sites/samanthaharrington/2017/01/31/how-to-choose-the-right-logo-for-your-business/?sh=7eeeab07fe42
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