Well happy business New Year to you and yours! There's an increasing number of two parents and married retirees on the hunt for products and services that are outside of the health and auto industry. Which creates a new opportunity for research, public relations, marketing and sales. The first thing that comes to mind is one of these families operating with one or two streams of income. So often once the baby boomers and their predecessors settle in and retire they fall in one of two categories: social security, retirement plan income or disability. Either way they are living off of a monthly check.Therefore they have a pretty easy sales pitch in response for the items that they are interested in. By the time that they receive their funds if they budget they know exactly what they're looking for.
According to qualitylogoproducts.com, "there is an ad strategy that baby boomers love just as much as other generations – promotional products! Seniors want to receive freebies and are all about logo merchandise from their favorite brands, so don’t overlook this key demographic." So this is definitely a perk when it comes to sales and marketing. It might even be a good idea to put together a small gift bag or try out your new packaging provider and ask them for samples.
After some research it seems that the disability target market is also on a fixed budget but as interested in a different source of products and services. Harm states During the US Business Leadership Network 2009 Annual Conference held in National Harbor, MdHe suggested businesses think of customers with disabilities as “extreme users”—people who use existing products in an extreme way or people who need extreme products. One way to meet extreme users’ needs is to design products and places to be usable by everyone without further adaptation—a concept known as universal design."
The difference between the two target markets seems to be between age and ability to buy. Singing as though most people have rent to pay and electricity and water which we most usually call utilities, the biggest separator between the two is those who have high monthly costs and those who don't. I would assume that most seniors that are on a fixed budget through social security income or an IRA are paying a mortgage. As opposed to those on disability who can take advantage of housing and Hood opportunities that allow for them to have subsidized or free housing. Be mindful in marketing to both because you can seem intrusive to seniors and inconsiderate to the disabled if you're not mindful of small intricacies like this. With that in mind, keep things simple. Be honest about what you have to offer and Target the market that best suits your demographics. Also, if you have not already started venturing into this client base, in you will be amazed at the response and reliability of your projected sales when you obtain interested consumer's.
https://www.shrm.org/resourcesandtools/hr-topics/behavioral-competencies/global-and-cultural-effectiveness/pages/businessestargetcustomers.aspx
https://www.google.com/amp/s/www.qualitylogoproducts.com/blog/senior-marketing-ideas/
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